Questions Worth
Asking

Social MD is for aesthetic practices that have the clinical skill but not the patient flow to match it. Specifically: medspas, cosmetic clinics, aesthetic injectors in private practice or suite settings, dermatology practices with an aesthetic focus, and plastic surgery groups looking to grow consultation volume.

The common thread is out-of-pocket, elective treatment — patients who are actively choosing you, researching their options, and making decisions based on trust and positioning. That buyer behavior is what we've built our entire system around.

If your patients pay out of pocket for elective treatments and your schedule isn't where it should be — we built this for you.

One industry. That's the short answer.

Most agencies take clients across dozens of verticals — restaurants, law firms, e-commerce brands, and medspas all in the same portfolio. When you're a client, you're paying for their learning curve. They don't understand why your patients hesitate before booking. They don't know which content drives consultation intent versus passive engagement. They don't know the compliance considerations that shape what you can and can't say on Meta.

We do. Because we only work in aesthetics.

The other difference: we don't sell campaigns. We build patient acquisition systems — attention, lead capture, speed-to-lead automation, and conversion sequences that work together. Most agencies hand you a piece of the puzzle. We build the whole thing.

Social MD builds full patient acquisition systems. Depending on your package, that includes:

• Content strategy, scripting, and production (Reels, statics, carousels, Stories)
• Caption and copy written in your brand voice
• Go High Level CRM setup and pipeline management
• Lead capture automation and speed-to-lead sequences
• Email and SMS follow-up workflows
• Meta (Facebook/Instagram) ad strategy and management
• Website design and build
• Monthly reporting and strategy reviews

We don't do one-off projects. We build the whole system because isolated pieces don't produce consistent results.

Our primary focus is U.S.-based practices. We understand the regulatory environment, Meta ad policies, and patient psychology in the U.S. market deeply — and that specificity is part of what makes our work effective.

If you're based outside the U.S., reach out. We'll be honest about whether we're the right fit for your market before either of us invests time in the conversation.

The honest answer: it depends on where you're starting.

For practices with an existing audience and a functioning ad account, we typically see meaningful lead volume within 30–45 days of launch. For practices starting from scratch, expect a 60–90 day ramp before the system is fully operational and generating consistent results.

What we can tell you before the strategy call is exactly where you fall on that spectrum. We review your current presence before we ever speak — so we come in with a clear read on your starting point, not a generic timeline.

Our packages start at $597/month for content (Starter). Full patient acquisition systems — content, CRM, automation, and ad management — start at $2,500/month (Growth).

The Core package at $997/month is where most practices start. It includes content production, copy, and monthly strategy — plus a free website build.

Which package makes sense depends on where you are and where you're trying to go. We'll figure that out on the strategy call — not before.

Yes. Everything we build for you is yours — the content, the copy, the ad creative, the GHL workflows, the website. All of it.

If you ever leave, you take it with you. We're building your infrastructure, not holding it hostage. That's not the kind of agency we are.

We work on 3-month initial commitments. That's the minimum runway to build the system, launch it, and generate enough data to optimize against. Patient acquisition systems don't produce reliable results in 30 days — and any agency telling you otherwise is setting you up for disappointment.

After the initial term, agreements roll month-to-month. We don't lock practices into long-term contracts. We'd rather earn the relationship every month.

Less than you'd expect. Here's what we need at the start:

• A 30-minute onboarding call to align on voice, goals, and positioning
• Access to your Instagram account (we manage posting directly)
• Your brand assets — logo, fonts, brand colors. If you don't have them yet, we create them.
• A clear picture of the services you offer and the patient type you want to attract

The heavier lifting is on us. You review and approve. Your job is to run your practice — ours is to fill it.

Yes — for Growth tier clients. We manage Meta (Facebook and Instagram) ad campaigns in-house: strategy, creative, targeting, and ongoing optimization.

We don't farm this out to a sub-agency. Ad management is handled directly by our team and integrated with your Go High Level pipeline — so every lead is tracked from the first click to the consultation chair. You see exactly where your patients are coming from.

Yes. Website builds are included free with our Core and Growth packages.

We build clean, conversion-focused sites for aesthetic practices — mobile-optimized, integrated with your booking system, and designed to establish premium positioning before a patient ever walks in the door. Not template sites. Custom-built for your practice and your patients.

If you want a website without signing up for a full package, claim a spot here — we offer free builds for qualifying practices.

Book a strategy call. It's 30 minutes.

Before we speak, we'll review your current online presence — your Instagram, your website, your ad footprint, and your market — and arrive with specific observations about where your patient acquisition is breaking down. This is not a pitch call. It's a direct conversation between two parties figuring out if there's a fit.

No deck. No pressure. No generic advice. Just clarity on what a system would look like for your practice — and what it would take to build it.